Bachon ke liye bazaar ke khanay, mashroobat mein shakar zyada, ghizaai ajza kam hote hain: Mutala

Ek nayi tahqeeq se ye baat samne aayi hai ke rang-birange libel wale bachon ke liye khanay aur carton ke saath packing is baat ki nishandahi kar sakti hai ke nashta zyada ghizaaiyat se bharpoor nahi hai, CNN ne report kiya.

Jareeday PSLVS1 mein sha’ea hone wali is tahqeeq ke mutabiq snacks jo bachon ke liye dilkash nazar atay hain un mein cheeni ki miqdar zyada aur ghizaai ajza ki miqdar kam hoti hai.

Is tahqeeq mein taqreeban 6000 packed foods ko dekh kar marketing ki hikmat e amliyon ki tadad aur un ki ghizaai maloomaat ka tajziyah kiya gaya.

“Humare grocery stores mein bohat si aisi masnoaat hain jo bohat taqatwar tareeqon se marketing ki jati hain aur bachon ko bohat zyada nishana banaya jata hai,” Doctor Kristin Mulligan ne kaha, jo mutala’a ki sarkarda muaanidah aur post-doctorate researcher hain.

“Badqismati se, hum ne ye bhi paya ke ye products zyada tar nahi, bohat ghair sehat bakhsh aur ghizaai ma’yar ke lehaaz se un masnoaat ke muqable mein badtar hain jin ko bachon mein farogh nahi diya ja raha hai.”

Doctor Maya Adam, jo Stanford School of Medicine mein clinical associate professor hain, ne kaha ke companies is hikmat e amli ko istemaal karti hain kyunke bachay baray ho kar “brand ke wafadar baligh” banenge aur waapis aate rahenge.

“Batour baligh, poori duniya mein, jab baat humare bachon ki ho to hum ezafi ehtiyat barat’te hain. Hum unhein car ki seaton par bithate hain, is baat ko yaqeeni banayein ke woh helmet pehnein,” Adam ne kaha, jo is mutala’a ka hissa nahi thay.

“Jab packed foods ki baat aati hai to, food industry is ke baraks kar rahi hai: haqeeqat mein muashray ke sab se kamzor members ke liye kam sehat mand khanon ko farogh dena.”

Mulligan ne kaha ke mutala’a sirf ek waqt mein masnoaat ko dekhta hai.

Unhon ne kaha, “Hum mumkinah tor par is baat ka andaza nahi laga rahe hain ke bachon ko khanay ke packages par haqeeqi waqt mein kitni marketing ka samna karna parta hai – aur packaging un tareeqon mein se ek hai jis se food companies bachon ko food marketing ke zariye nishana banati hain.”

Unhon ne kaha ke marketing bachon ke khanay ke tareeqay par asar andaaz hoti hai jo un ki zindagi bhar un ki sehat par asar andaaz hoti hai.